As readers will know, advertising in general really does wind me up.
So, why prey tell am I posing an advert here?
Simple. This advert typifies the exact kind of advertising I do like.
Don't get hung up on the product its selling, just enjoy it for its zero gimmicks, blaring noise or general overblown tripe:
Just show us the product, how it works and demonstrate how it impacts peoples lives. It is a product we already know and use, so just reinforce why we use it.
Apparently this was shown during yesterday's Super Bowl. An oasis of calm in all that hell for leather flashy on screen graphics and on pitch fireworks.
Why can't all advertising be like this?
Go-Compare / Injury Lawyers for You / Money-Supermarket - You really really don't have a clue do you?